Friday, July 07, 2006

Australia's Wine Grape Industry 'Too Precious' For Under Pricing

Australia's grape oversupply has plunged the Australian wine industry into crisis with grape growers dumping their crops and winemakers selling their product at drastically reduced prices.

But while the wine industry struggles with this, another problem looms.

It seems younger generations are not following in the footsteps of their wine-loving parents.

With more than half of Australia's wine being consumed by people over 50, the industry is now facing long-term problems - unless it can convince those under 35 to savor a sip.

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