Monday, September 18, 2006

Lindemans Label to Cover Whole of Southern Hemisphere

LindemansLOGO-w.jpgThe Foster's Group says it will sell South African and Chilean wine under its Lindemans brand, which has traditionally been exclusively Australian.

The beverage giant says it is a result of research in key export markets, which shows shoppers buy wine because it is good value for money, rather than its origin.

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