Monday, September 18, 2006

Moët & Chandon Seeking To Keep Edge

MoëtChandon01-w.jpgLVMH has relaunched Moët & Chandon, in an attempt to attract younger consumers to the world’s top-selling Champagne brand. While retaining Moët & Chandon’s trademark foil and black necktie, LVMH has added eye-catching elements to the label (including a more prominent crown and stars) to set it apart from the competition in the ultracompetitive global Champagne market. LVMH claims that Moët & Chandon is the favored Champagne brand among entry-level drinkers, and the new look is designed to ensure that this trend continues.

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