Monday, September 18, 2006

Tiny Pours Equals BIG BUCKS In Napa!

tastingroompour-w.jpgTasting rooms are a crucial source of income for California wineries. California seems to have a new national pastime.

In 2003, the combined attendance for California's five Major League Baseball teams was 13.7 million.

That same year, according to St. Helena's MKF Research, 14.8 million people visited California wineries.

That's despite the fact that wine tasting isn't exactly cheap. While it's still possible to taste wines for free -- particularly outside Napa and Sonoma counties -- few visitors leave without reaching for their wallet. MKF reports that the average tasting room visitor spent $42.54 in 2004, up from $39 in 2003.

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